What is the popular project Memeland launched by 9GAG?
Colin Wu . 2023-01-11 . Data
Author: @0xMavWisdom

Disclaimer: This article is for information value sharing only and is not associated with any interest in the items discussed and is not endorsed in any way.

With the recent slight rebound in the NFT market, the popular Memeland’s Captain NFT project “The Captainz” was a hit with the market, completing the sale in 12 minutes and receiving over 15,000 deposits even though only 9,999 addresses could be successfully minted. Given the current community buzz, the chances of Waitlist addresses waiting to be minted are slim, and the team expects to earn around 9,801 ETH after the sale is completed.

The team behind Memeland is 9GAG, a company founded in 2008 that allows users to upload and share user-created images on 9GAG. Since its inception, the project has been very popular and has become an important source of MEME stems in Western web culture, with a global audience of over 200 million people on social platforms such as Facebook, Twitter and TikTok. Users are predominantly young, and the company’s main revenue comes from the US, which accounts for more than 50%, followed by Europe. According to similarweb, 9gag.com is expected to generate $5–10 million in annual revenue, with a total of 127 million monthly visitors in December, and currently tops the list of popular comedy and humor sites in Germany. In order to move Meme into the metaverse, in late 2021 9GAG began spending significant resources preparing Memeland to help creators and users move from Web2 to Web3, allowing 9GAG creators to get a piece of the Memeland pie and return the revenue to the creators.

Since the launch of Memeland’s first NFT series “You the Real MVP”, they have launched the NFT projects “THE POTATOZ” and “The CaptainZ”, all three of which are the core items of Memeland’s future airdrop Token. Memeland’s NFT series is not just a “JPEG”, it also has certain empowerment. With a special membership system, individuals who hold Memeland’s NFT series will not only have increased access to airdrop Tokens in the future, but will also have access to Memeland’s privileges such as private club membership and exclusive access to the creator’s NFT marketplace.

You the Real MVP

Holders of Memeland’s first NFT series, “You the Real MVP”, which takes its name from NBA star Durant’s MEME speech when he was awarded MVP, can become Eco-Premium members. To get one of the 420 MVP NFTs at launch, one must send 5.3 eth directly to the team wallet and wait for the NFT to be airdropped, and 9GAG loyal believers who buy this NFT are rewarded positively. In addition to being rewarded for the price difference, “You the Real MVP” now has a floor price of 40 ETH, and holders will have the privilege of whitelisting subsequent projects, two Memeland Captainz NFT airdrops, and more.

THE POTATOZ

Unlike the first NFT series, “THE POTATOZ” is a Free Mint project, but the price is still very strong after minting. According to NFTGO data, the floor price of POTATOZ has remained stable at 1.5–2 ETH since the completion of the mint. POTATOZ price strength on the one hand is related to the project’s strong community background, 9GAG as the world’s top 200 sites, with more than 200 million users, daily activity of more than 8 million people, its NFT project like Reddit is not surprisingly maintained by loyal users. In addition, this is also related to the stake (Stake-to-Win) introduced by POTATOZ, the longer the staker stakes POTATOZ, the more raffle tickets they get, and the greater the chance of getting great rewards, and the reduced liquidity brought by the stake to a certain extent to ease the selling pressure.

Captainz

Captainz has gone through a series of unique character designs, each with its own unique personality and style. Captainz minting price is 1.069 ETH, minting eligibility is limited to Memelist, Potatoz and Waitlist, minting time lasts only 48 hours, and the only way to buy NFT after minting is complete is on the secondary market. Although the minting price of Captainz is more expensive in the NFT bear market, the price of Captain’s off-site whitelist is also climbing, given the hype heat from the money-making effect of the two previous projects, still attracting many users to participate in the campaign.

Memeland’s popularity is based on the control of user expectations

The first is the official carry a series of restricted NFT sets, CaptainZ NFT 100% access requires ① three POTATOZ NFT or ② a MVP NFT (where POTATOZ NFT 100% access requires MVP NFT). That is, to improve the chances of obtaining the next NFT minting or whitelist qualifications need to hold the NFT of the previous project first, such nesting can push up the ecological pre-projects in the short term, but after the official snapshot or the latest project minting is completed, the old project is likely to be abandoned by speculators and face the risk of falling floor prices. Secondly, through the official Memeland NFT, airdrop Token expectation, on the one hand, under the money-making effect of Memeland’s first three NFT fires, the official also hinted that other Memeland NFT would be launched in the future, which also boosted the further hold of Memeland NFT series holders and expected speculators’ buying. On the other hand, Memeland has made it clear that it will issue Token in the future, and with the previous experience of BAYC airdrop APE, it will also attract some paper hand fomo buyers.

On the whole, the empowerment and gameplay given by Memeland can be found in most of the other NFT projects, which shows that the team has a long term focus and involvement in the NFT circuit, not just an impromptu one. Nowadays, many NFT projects are trying to retrace the route of BAYC to achieve success, but neglecting the important part of community building and maintenance. But it also needs to be noted that the previous project as a doll routine is not very friendly to latecomers, which increases the cost of payment, and there are too many doll routines, which feel like PUA users and easily consume users’ enthusiasm.

Reference:

https://www.edigest.hk/373829/?utm_campaign=ED_ContentCopy&utm_source=Web-inventory&utm_medium=Content-Copy_ED

https://dgen.network/who-is-9gag-what-is-memeland-and-why-you-should-care/

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